Behind every commercial, advertisement, or marketing campaign, there is a dedicated team designing every detail to provide engaging content that captures the audience's attention and increases interest in the brand. Creativity drives brands to be relevant, current, and to authentically connect with their audience.
The Golden Circle Festival celebrated its 34th edition, an event that recognizes innovation in the marketing and advertising industry. During the ceremony, attendees enjoyed the best audiovisual content, surprising and with unique approaches that utilize technology to create highly engaging materials.
The Creative Circle of Mexico has stood out as a reference that highlights talent in the industry. Brands have shown an understanding of the importance of investing in fresh and bold ideas that leave a mark, challenge expectations, and set trends.
Heineken and LePub Mexico City won bronze in the "Craft Digital" category with "The Hidden Message," a campaign that stood out for its originality in promoting disconnection and real interaction among people through technology in an innovative way. The campaign uniquely connected with the need to be present in the current moment, without digital distractions.
Greg Lim, brand manager of Heineken Mexico, stated: "This recognition motivates us to continue exploring new ways to create and tell stories that captivate and surprise our consumers. Creativity is key to building relevant and authentic brands."
The awarded campaign was aligned with the brand's values and its focus on innovation, reflected in its various initiatives that include the use of artificial intelligence, collaborations with key ambassadors, and the creation of authentic experiences to genuinely approach its consumers.
